Price Notification & Demand Curve Mapping
The price notification service I conceived takes a traditional best-price comparison website and adds a feature for the consumer to indicate what price they would like prefer to purchase at. Once they have input a price the system keeps track of prices on that item and notifies them when a retailer has the item below their price point.
For the retailer the site keeps track of all the price points consumers suggest they will pay and helps them map out the demand curve for their products. Demand curve information is valuable information for companies trying to set the best price to optimize their profits.
My Role: While I helped conceive and brainstorm the value proposition for this service, I had already been accepted into the MBA program and left before the service was fully designed. This was implemented by a colleague at Experian's www.PriceGrabber.com business unit in 2008 after I left.
Employer: Experian, Inc. (Subsidary of British Public Company)