Private Label Autism (SaaS)
Value: Per the US Center for Disease Control (CDC) an estimated 1 in 88 children in the US have autism, and research shows that these children learn better when they have three things: 1. a visually oriented approach, 2. screen or computer based instruction, and 3. a structured environment.
I helped create a solution called vizZle to deliver education customized to these learning preferences via a web-driven Software as a Service (SaaS) model.
People: There are five stakeholders involved with the delivery of this service:
1. Autistic children -- Research shows that these children learn better when material is delivered in a format customized to their learning style.
2. Parents -- the parents of these children often invest a lot of time looking for ways to help their children and give them opportunities to grow up into independent, and healthy adults.
3. Teachers -- the front-line educators often have too many children and too few resources to deliver the type of education required to reach all of these children. These educators benefit significantly from research-driven technology that helps makes their mission easier and faster.
4. School administrators -- these decision-makers at the administrative level struggle to implement a consistent and effect approach where they can monitor progress. VizZle offers them a way to do this in an affordable and scalable way.
5. Monarch Teaching Technologies Team (Provider) -- traditional software has been deployed to the classroom with training and the hope that the teachers would use the solution to help their kids. When these educators run into problems or don't understand the value, then the software is often put on a shelf and ignored -- the value lost. VizZle's SaaS design creates a feedback loop with the educators ensuring the provider team stays engaged with educators to help them adopt and continuously improve.
Impact: VizZle was developed to address the needs of all these stakeholders and, importantly, to make a difference in the lives of autistic children world-wide. Currently the solution is in over 3,000 classrooms, predominantly in the US. Three out of the five largest school districts have adopted the solution with subscriptions worth over US $100,000, and the service has been recognized with numerous awards, including a Federal Department of Education award granted to the top 6 solutions across all of education (not just special needs).
As this solution takes hold in the US and spreads internationally, more autistic children with have access to an education that makes sense to them and builds off their individual strengths. I brought my work from AutismSphere together with the what the vizZle team already had in the market and designed a service to private-label vizZle so we could form new partnerships with existing service offerings in the market.
On the right is a video I led the creation of to help tell the story of vizZle through the eyes of one little girl.
My Role: As the VP of Business Development, I was in charge of forming partnerships and developing strategy to rapidly spread our solution. As part of this I developed partnerships with Dell (in 70% of our target school district market across the US), Star Autism Support (in 10% of autism classrooms across the US), and initiated partnership conversations with internationally renown UNC-TEACCH (in 20% of autism classroom across the US)
Editor of Article: Stafford, L. (2012) Technology Transforms Classrooms of the Future. Autism Spectrum Quarterly. [Click here for article preview]
Editor of Marketing Video: Ali's Story [Click here for video]
Editor of Marketing Video: District-wide Impact [Click here for video]
Employer: Monarch Teaching Technologies, Inc. (US)